According to J.D. GERSHBEIN, “Social networks are built on intuition, managed on trust, and leveraged on respect. On LinkedIn, you create a competitive advantage by representing well, connecting respectfully, and interacting with your professional network in judicious manner. As you gain insight into human motivation, and learn how to balance risk and reward, you drive more meaningful conversations in the real world. In order to differentiate yourself, and free your brand from the shackles of commodity, you have to out-behave, out-communicate, out-network, and out-think your competition. LinkedIn can be instrumental in helping you gain this edge.”

Gardenia C. Hung, M.A., B.A.