MRG is a Media Sponsor for the MPEGIF Master Class at IBC 2009

The Future of Digital Television
Room L, RAI Convention Center
Monday, 14 September, 2009
1:30 p.m. – 5:30 p.m.

As with past years during IBC, the MPEG Industry Forum, the largest advocacy group for MPEG technologies in the world, is presenting a full day session bringing together industry experts representing the most influential players in next generation video entertainment, multimedia and standards-based video delivery.

This latest edition of the MPEGIF Master Class, produced in cooperation with the University of St Petersburg (Russia), brings together senior executives and experts in digital television with a track record of pioneering new advanced technology, innovative service offerings with new business models. They will share their experiences, both good and bad, and expertise with a focus on technological progress and challenges, regulatory and commercial issues, and opportunities in the overall ecosystem of Digital Television.

Highlights will include insights into the following:
– How digital media standards will evolve to guarantee best-of-breed solutions
– The success factors for hybrid services bringing broadcast and unicast content together in a common platform
– How the multi-screen service will evolve as content is re-purposed and transformed for viewing on a wide variety of end user devices
– How the increase in unicast personalized video leads to a myriad of business opportunities
– Aspects of next generation digital broadcast from mobile to online video to HD and above as well as the challenges seen around the world regarding the transition to digital TV.
For a complete program agenda and speaker bios go to: MPEGIF Master Class at IBC

The Evolution of New Business Models for Existing Service Operators
Is this an Opportunity for New Service Providers to Emerge?

Jeff McSchooler – VP of Engineering, EchoStar Broadcasting Corporation
Kevin Baughan – Director of Technical Strategy, Virgin Media
Dieter Engel – Senior Vice President, Product Development Media Services, Deutsche Telekom AG
Casey Harwood – Senior VP, Turner Europe, Turner Broadcasting
Bob Luff – EVP & Chief Engineering Officer, Nielsen
Stuart Collingwood – VP EMEA, Sling Media

Matthew Huntington – VP of Product Marketing, Open TV
Manuel Gutierrez – CEO & President TDVision Systems
Ross Biggan – Director General, Association of Commercial Television in Europe
Robin Wilson – VP for Business Development, NagraVision
Mark Krivosheev – Chief Scientist, State Radio Research & Development Institute (NIIR) Moscow
Kaliu Kukk – Deputy General Director, Join-Stock Company “Telecom”, Moscow
Alexander Umbitaliev – Director, Television Research Institute, St. Petersburg
Professor Konstantin Glassman – Head of Video Systems Department at St. Petersburg State University of Film and Television

Chaired By:
Sebastian Moeritz, President MPEGIF / CEO dicas
David Price, Vice President MPEGIF / Vice President Harmonic

For more information on the MPEGIF Master Class go to: MPEGIF Activities at IBC 2009

Networking Drink Reception:

Join MPEGIF for a networking drink reception following the Master Class.
Monday, September 14, 2009
5:30 – 7:00 pm
Forum Room Lounge
RAI Conference Center

We hope to see you there,
MRG Multimedia Research Group, Inc. (MRG)
1754 Technology Drive, Suite 132
San Jose, CA 95110

PHONE 1-408-453-5553

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